Paid Social Media Planner (Marketing)

Paid Social Media Planner

  

This role has been designed as ‘Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

The Paid Social Media Planner is responsible for developing and executing HPE's end-to-end global paid social media strategy. This role includes strategy/planning (quarterly and annually), collaborating with third-party partners, partnering with HPE's in-house media team for activation, and continuously optimizing the program to meet HPE campaign objectives. This role requires a deep understanding of digital marketing, analytics, and performance metrics. It demands an individual with both breadth of knowledge and the ability to execute a paid social strategy at scale for a leading technology company.

This is a US based, hybrid position.

Responsibilities:

• Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across various platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing taking direction from the overall media strategy and plan developed in conjunction with our media strategy partner.
• Drive high engagement, conversion rates, and improve (Click Through Rate) CTR across paid social platforms commensurate with campaign tactics, goals, and objectives.
• Identify optimization opportunities within and across platforms, including continuous testing of ad copy and landing pages, content type and format, and performance.
• Analyze campaign performance data and ensure stakeholders understand reporting. Offer actionable insights and recommendations based on data analysis.
• Utilize advanced targeting techniques to reach and engage with key audience segments.
• Collaborate with internal teams, including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness. Contribute to the overall marketing strategy and support integrated marketing efforts.
• Stay informed about industry trends, emerging technologies, and best practices in paid media. Ensure compliance with privacy policies.
• Engage with key management and partners to align HPE's global paid social strategy with campaigns.
• Oversee annual, quarterly, and on-demand campaign insights and reporting, ensuring that campaigns meet conversion objectives.
• Align all social paid activities across multiple budget streams and ensure financial alignment and viability.
• Assess the effectiveness of paid actions and provide input into the creative content development process.
• Govern and guide around paid requests from various marketing and field/GEO teams.

Requirements:

• Bachelor's Degree preferred.
• 5+ years of hands-on digital marketing experience in paid media, specifically paid social media.
• Proven track record of successful paid social media campaigns with measurable results.
• Quantitative ability and an advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs.
• Understanding of past and current digital marketing and technology trends.
• Knowledge and passion for technology, digital marketing, and innovation.
• Goal-oriented and self-motivated individual with strong communication skills and focus.
• Drive to deliver and exceed performance goals.
• Proactive, collaborative, and results-driven work style.

Knowledge and Skills:

• Experience with leading ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing.
• Demonstrate ability and willingness to learn new skills independently.
• Communicate directly with clients, partners, and senior management, both verbally and in writing.
• Have a strong analytical background.
• Be detail-oriented, highly organized, with a keen eye for accuracy and consistency.
• Work effectively in a collaborative team environment and independently.
• Have a desire to learn and add value.

#LI-Hybrid

Accountability, Accountability, Action Planning, Active Learning (Inactive), Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

#marketing

Job:

Marketing

Job Level:

Expert

    

States with Pay Range Requirement

The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html.

USD Annual Salary: $89,400.00 - $206,500.00

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.