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The E.W. Scripps Company

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Sr Dir, Sales-12487 (Fishing)



Are you a dynamic sales leader ready to drive revenue growth and innovation in the Cincinnati market? WCPO is seeking a Senior Director of Sales to lead our talented sales management team in creating impactful advertising solutions for local and national businesses. In this role, you'll develop strategies across multiple platforms including OTT video, search strategies, social media, digital display, email targeting, and broadcast television. Join our team and make a significant impact on both our station's success and our clients' business growth in the vibrant Cincinnati community.

WHAT YOU'LL DO:

  • Collaborate with the General Manager and other Scripps managers to establish and accomplish station objectives
  • Create sales budgets and forecast weekly station revenue to achieve annual revenue targets
  • Manage all broadcast and digital inventory, setting and adjusting station rates to maximize revenue
  • Oversee advertising sales to clients/agencies, including local and national travel for client meetings
  • Maintain high visibility in the market through meetings with clients, advertisers and community organizations
  • Collaborate with other sales leaders to create best practices that optimize team performance
  • Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools
  • Create and manage enterprise or local station initiatives and new business projects
  • Work with Sales Managers to train, develop and motivate the local sales team
  • Foster career growth and development of the sales team to build a pipeline of talent
  • Provide training and developmental coaching for sales managers across all aspects of sales management
  • Manage personnel issues effectively
  • Interface with station's national rep firm to set goals and hold the firm accountable
  • Establish local market value through knowledge of competition's strengths and weaknesses

WHAT YOU'LL NEED:

  • Bachelor's degree in business or related field or equivalent experience preferred
  • 10+ years proven success in media sales, including at least 3 years of management responsibility
  • Inventory, pricing, and political advertising/guidelines experience
  • Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities

WHAT YOU'LL BRING:

  • Strong analytical abilities to foresee potential pitfalls while remaining positive about achieving benefits
  • Facilitative problem-solving abilities
  • Decision-making authority and willingness to accept decision-making responsibility
  • Strong initiative to tackle new and difficult challenges
  • Effectiveness in a variety of formal presentation settings both inside and outside the organization
  • Proven and effective leadership skills that foster open dialogue and empower others
  • Strong coaching skills with ability to provide feedback and developmental coaching with empathy
  • Ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
  • Advanced oral and written communication skills
  • Advanced computer skills including Microsoft Office and Zoom

WORK ENVIRONMENT:

  • Normal office environment
  • Some travel required
  • Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits.

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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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