TEMP - Manager, Copywriter - Emerging Brands (Finance)
Job Description
Job Description
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
- "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
- Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
- Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
- Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
- Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
The salary range for this position is $50-55/hour.
This role is on the Emerging Brands team at Kendo, splitting time between digital copy (50%), social media copy (30%) and packaging copy (20%). You thrive in a fast-paced environment and take pride in seeing the impact generated by your writing-in email subject lines, social posts, beauty-product packaging and more. In this job, you'll be responsible for digital copy assets for OLEHENRIKSEN and LIP LAB, including website updates, product pages, performance marketing, paid search, blog posts, email campaigns and SMS campaigns. You have a passion for and deep understanding of makeup and skincare-in fact, you just might be the friend everyone goes to for beauty advice. You know the difference between a matte, satin or sheer finish in a lipstick. You know why vitamin C is a such an important antioxidant, and you understand why the skin barrier needs to be strong. As part of our team, you'll use this knowledge to create compelling, successful digital and social content while assisting with proofreading and packaging copy.
The Copy Manager, Emerging Brands reports into the Director of Copy, Emerging Brands.
Responsibilities
- Partner closely with Director of Copy and Senior Copy Manager to optimize brand and campaign copy for digital channels
- Write all digital and social content in the channels outlined above
- Implement each brand voice and editorial style guide seamlessly in everything you do
- Attend project kickoffs and examine various types of project briefs, paying close attention to marketing objectives and copy requests
- Execute clean, detail-oriented, on-brief copy that engages and converts
- Partner with the design team to ensure copy is correctly flowed into design, finding solutions to integrate words and visuals most effectively
- Take ownership of deadlines, following up on project updates, making any necessary edits and maintaining copy docs as the single source of truth
- Understand legal and regulatory requirements for each product and implementing them consistently in your work
- Support the team with conscientious proofreading on packaging and digital projects
- Stay current on beauty industry trends, social trends and competitors
Requirements
- College degree: BA preferred or equivalent experience
- 5-7 years' copywriting experience, digital preferred
- Beauty experience preferred
- Meticulous proofreader who can compare documents in multiple languages (please note: fluency in multiple languages is not required)
- Experience implementing learnings from digital metrics (email open rates, conversion, A/B testing, etc.) a plus
- Creative self-starter; ability to navigate a fast-paced, entrepreneurial environment
- Exceptional communication skills, both written and verbal
- Ease and polish in presenting in a variety of settings: small/large groups, managers, formal presentations
- Solid organizational skills, an eye for detail, time management skills, ability to juggle priorities
- Strong relationship-building skills; ability to work with a variety of people in various disciplines
- The drive to excel and succeed; self-motivated
- Firm grasp of current skincare, beauty and social media trends
