Content Marketing Manager (Finance)
As a Content Marketing Manager, you will be responsible for developing and executing comprehensive content strategies that drive engagement, brand awareness, and lead generation across marketing programs. Your role will involve collaborating with cross-functional teams, such as marketing, communications, sales, and design, to ensure content is engaging, relevant, and supports our marketing goals. You will also manage the editorial calendar, ensuring timely delivery of high-quality content that resonates with our target audience. This role requires a strategic thinker with a passion for storytelling and a deep understanding of content marketing best practices.
The ideal candidate will have a strong background in content marketing, with a proven track record of creating and managing successful content campaigns. They should possess excellent writing and editing skills, with the ability to adapt your style to different formats and audiences. Strong project management skills are essential, as they will be managing multiple projects and deadlines. A deep understanding of SEO, social media, and content distribution platforms is essential, along with the ability to stay updated on industry trends and best practices.
Essential Functions and Responsibilities
Content creation: Oversee the production of high-quality content, including blog posts, articles, videos, infographics, and social media posts as part of global campaign efforts.
SEO optimization: Ensure all content is optimized for search engines to improve organic visibility and traffic.
Analyze content performance: Monitor and analyze key metrics to measure the effectiveness of content campaigns and identify areas for improvement.
Collaborate with cross-functional teams: Work closely with management across marketing, sales, and product teams to ensure content aligns with overall marketing strategies.
Manage content calendar: Plan and maintain a content calendar to ensure timely delivery of content across all external marketing channels.
Audience research: Conduct research to understand the external target audience and create content that resonates with them.
Stay updated on industry trends: Keep abreast of the latest content marketing trends and best practices to continuously improve strategies.
Qualifications (Education, Experience, Knowledge, Skills, and Abilities)
Bachelor's degree and/or equivalent work experience.
5+ years of experience in B2B content marketing in the PaaS, SaaS, cloud or mobile technology industries.
Proven track record of developing and executing successful content strategies.
Experience managing content and editorial calendars.
Excellent writing and editing skills.
Experience with SEO and content analytics tools.
Excellent communication and collaboration skills.
Competencies
Creative mindset with a passion for storytelling.
Ability to work in a fast-paced, dynamic environment.
Ability to work independently and pro-actively in a fast-paced environment with multiple responsibilities and deadlines.
Work Environment:
Standard work environment / Remote work environment
Majority of time spent on PC
Physical demands:
Travel occasionally required
Benefits: In return for your expertise, we offer growth opportunities and a competitive compensation and benefits package in a casual work environment.
Visit all ACI Opportunities at careers.aciworldwide.com - reference position #16151
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Same Posting Description for Internal and External Candidates
Same Posting Description for Internal and External Candidates
