Area Vice President of Home Health Growth will drive strategic growth across a defined region. This role will provide growth leadership, mentorship, and coaching to a growth team to exceed census, contact, referral and admission goals while fostering strong provider relationships partnerships. High-impact leader who thrives in a results-driven environment, is passionate about Home Health and understands the delicate balance of patient-centered care and competitive growth. Key Responsibilities: · Lead, coach, and develop a regional growth team focused on referral generation and market penetration. · Drive performance against monthly and quarterly targets including contact, referral, admission and conversions. · Build and maintain strong, consultative relationships with physicians, SNFs, ALFs, and other referral sources as determined. · Partner with branch and clinical leadership to ensure alignment between growth efforts and service delivery capabilities. · Monitor market trends and competitors to identify new business opportunities. · Implement standardized growth processes and ensure CRM documentation is timely and accurate. · Support onboarding and continued training of new liaisons/growth staff. · Regularly evaluate team performance, providing feedback, recognition, and corrective action when needed. · Represent the organization at regional industry events and networking functions.