Head of Content Strategy and Communications, Asset Management Marketing (Finance)

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

Role/ Department: Head of Content Strategy and Communications/Asset Management Marketing

It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth - with marketing playing a critical role.

The Head of Content Strategy and Communications, acts as a player-coach, leading a team tasked with turning our wide investment expertise and deep knowledge of financial markets into compelling insights for the institutional, wealth and intermediary client segments. Reporting to the Head of Marketing, this critical leader will collaborate with our investment experts, client marketing managers and distribution teams to deliver content that supports our strategic marketing goals and provides actionable insights to the right audience for use in driving engagement and brand awareness within our marketing campaigns. As a seasoned content strategist and creator in the asset management industry, the Head of Content Strategy and Communications, gets their hands dirty, establishing a vision for bringing thought leadership insights to life, effectively adapting narratives from long-form through micro-content, including commentary, insight and research papers, e-books, flip-books, web articles, videos, infographics and more.

As a strong strategist, this leader is adept at innovating topic ideas and executions to deliver on campaign, capability and business strategy goals. With deep technical expertise, and understanding of the nuances of these client segments, they can effectively lead discussions with investment and product leaders to flesh out topic outlines, while partnering with sales leaders to understand business and client needs, and brining the creativity needed to innovate attention-grabbing packaging and narrative development.

The Head of Content Strategy and Communications will also lead the development of strategic internal communications, engaging with executive leadership, corporate communications and public relations experts. This will require strong project management, the ability to incorporate multiple points of view and a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and doing so with the highest level of discretion.

The key responsibilities of the role include:

• Lead a team of Senior, mid-level and junior content writers in the execution of thought leadership aligned to business and campaign goals and the execution of strategic internal communications.
• Develop the annual content strategy in support of business and marketing goals.
• Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, research papers, e-books and research papers, and more
• Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm's strategic goals
• Execute timely, concise and actionable content on deadline and within budget.
• Generate compelling ideas for content that aligns to marketing and business goals and highlights the value and differentiators of our investment solutions
• Develop strong relationships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
• Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness.
• Tailor content for our institutional, wealth and intermediary client segments, with a deep understanding of the sophistication level and nuances of each audience
• Develop firm-wide internal strategic communications engaging with executive leadership and bringing a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and using the highest level of discretion.
• Manage multiple projects simultaneously for timely, high-quality output
• Innovate and communicate content plans and results to stakeholders
• Partner with the Head of Integrated Campaign Strategy to provide insightful, data-informed recommendations to maximize impact of content across promotional channels
• Keep abreast of developments in financial markets to ensure that content is relevant for our audiences

Skills/ Qualifications:

• Bachelor's degree, preferably in finance, marketing, journalism or other writing-focused areas of study
• 15+ years of experience in content marketing and investment thought leadership writing for an investment manager
• 5+ years team management experience
• Exceptional interpersonal skills and ability to influence senior stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across marketing, investments, sales and product teams.
• Strong technical understanding of financial markets, investment products and data sets and economic concepts
• Ability to translate concepts into visual infographics stories.
• Deep experience with marketing equity, fixed income, multi-asset class, and alternative asset classes and across mutual funds, ETFs and Custom SMAs
• Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
• Excellent editorial judgment to ensure appropriate content and messaging for external audiences
• Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
• Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
• Strong problem-solving skills and collaborative work style
• Ability to use data to increase usage/effectiveness of content and alter strategy as necessary
• Strong understanding of the US and International regulatory requirements/regulations
• Driven, self-motivated, high-performing mindset

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range:
$158,010 - 276,460 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Working with Us:

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com .

We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.