Senior Customer Value Proposition Manager (Project Management)
Senior Customer Value Proposition Manager
Job Description
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
The Associate Director, Customer Marketing – Value Proposition is responsible for creating value-based relationships across all customers, including prioritized prospective key accounts (business development), prioritized choosers and end users (key accounts), industry membership buying entities (Group Purchasing Organizations (GPOs), Co-Ops), important Service Providers, and prioritized Distributors. The role works closely with the Sr. Customer Marketing Managers and Distributor Marketing Managers to provide the necessary insights and strategic direction for creating segments, subsegment, key account and distributor strategies that deliver our products and bundles as need-based solutions for our diverse end users. This will require a close working relationship with important industry associations, internal KCP Teams such as KCNA Insights & Analytics (Customer Research & Insights), KCP Strategy, E-Comm, Category, and Sales as well as prioritized Distributors and End Users. Additionally, this role will provide “dotted line” consultation to Canada.
This role will enable the Customer Marketing Managers and Distributor Marketing Managers to gain a deep understanding of macro trends affecting our customers, as well industry, segments, subsegments, and end user opportunities, needs, problems, and challenges. Partnering with Customer Marketing and Distributor Marketing, this role aggregates information and acts as a critical conduit between data and insights and the Customer Marketing organization. It proactively sources, interprets and positions insights to create compelling stories and uniquely links our KCP products to each individual end user's needs. This role will develop a deep understanding of all KCP products to effectively link them to end user's needs and problems, creating “solution” bundles rather than “product” bundles. Additionally, this role will also act as a “voice of the customer” with Integrated Marketing, Category, and Insights and Analytics teams, proactively identifying and sharing opportunities and gaps in data, insights, and solutions. This role will support the KCP Marketing & CX objectives (Grow Share, Increase Category Breadth, Drive Brand Engagement, Increase Brand Loyalty, and Drive Consumer KCNA Brand) and be a catalyst for driving KCP end user and distributor engagement, value, and growth.
In this role, you will:
Serve as a trusted strategic advisor to company-wide business teams, leading the continuous creation of customer-focused solutions to drive the highest level of experience and engagement.
Aggregate data, research, and insights from various sources (ex. internal teams, external associations) to create usable insights. These insights will enable the Customer Marketing Team to develop a deep understanding of strategic vertical segments and key roles within these segments, including needs, pain points, motivations, and attitudes.
Collaborate closely with the Sr. Customer Marketing Managers and Distributor Marketing Managers to link vast data and insights to strategy and planning.
Provide feedback and identify gaps or opportunities to the Integrated Marketing, Category, and Insights & Analytics Teams when end user-insights, product claims, or performance needs are not met.
Develop a deep understanding of all KCP products to link end users' needs and problems, creating “solution” bundles rather than “product” bundles.
Offer subject matter expertise to Sales team and interact directly with select prioritized end users, purchasing organizations, service providers, and distributors.
Provide thought leadership and support Business Development through the creation and storytelling of the “Why KCP" value proposition.
Drive KCP Marketing & CX long-term and annual business planning thought leadership and direction by providing critical macro, industry, segment, and end user insights.
Manage strategic partnerships and performance with priority trade organizations/industry associations.
Provide marketing leadership and strategic direction to the Experiential Marketing Manager for Association and key account shows / events.
Consult with Canadian Marketing partners.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following qualifications:
Bachelor's degree in business-related discipline.
12+ years of experience in marketing or insights roles with a demonstrated track record of achievement and growth in leadership behaviors.
Proven ability to resolve complex problems and translate them into business opportunities.
Extensive experience working with data, insights, and analytics.
Demonstrated success in translating insights into actionable plans.
Manage and influence complex stakeholder relationships.
Demonstrate strong executive presence and excel at navigating senior executive stakeholders, both internally and externally, to effectively tell stories and influence decisions.
Preferred:
Masters / MBA with concentration in Marketing or Marketing Insights.
Experience in a B2B environment.
Total Benefits
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role.
#LI-Hybrid
Grade 08: grade level and/or compensation may vary based on location/country
Salary Range: 127,600 – 157,600 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary Location
Roswell Building 300Additional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time