Digital Marketing Manager (Project Management)

Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner's reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance 
• Life and AD&D Insurance
• Retirement Plans -  401K and Roth 401K , eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement 
• Employee Assistance Program (EAP)
• CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
• Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.

The Digital Campaign Manager is responsible for the effective creation of all marketing campaigns and marketing operations improvement projects. The manager will empower selling by managing the timely delivery of all marketing, advertising, and promotional campaigns. Manager should have proven sales and marketing skills; Effective leadership, organizational, interpersonal, and verbal/written communication skills; knowledge in project management, advanced skills in computer applications; and experience in marketing tools, concepts, and campaigns. Collaborates with vendor/internal resources to establish Social Media priorities and posting calendar. The manager should also be proactive, creative, detail-oriented and work well independently and as a part of team. Manager will collaborate heavily with the Communications Specialist in the coordination of and release of content collected via publications and social media. The manager will have three digital marketing specialist direct reports, one Advertising Specialist-Web and one Videographer.

Pay Rate:   $70,212.99 - $96,548.42 Annually
Pay rate is dependent upon education and experience. 

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Collaborate with Marketing Manager and Divisional Sales Managers in the development and deployment of multi-channel campaigns that generate awareness and empower increased sales.

• Collect all needed elements to assemble campaigns and organize the process through HubSpot.
• Delegate and oversee an annual review of all websites
• Facilitate consistent delivery of each campaign across all channels, email/digital, direct mail, publication, social media, inside sales, and field-sales.
• Produce marketing creatives using Adobe or other design suites as needed.
• Coordinate/Expedite campaign deadlines using HubSpot project management software.
• Work with Marketing Data Analysts and track campaign response rates to evaluate each campaign's performance based on campaign objectives.

• Collaborate with Data Analyst responsible for CRM/Cloudlink and develop campaign sales funnels and metrics for each campaign.

• Host weekly campaign/marketing project review meeting and staff one-on-ones
• Review and proof-read all advertising and promotional materials using a four-step process. #1 Designer, #2 Communications Specialist, #3 Campaign Manager, #4 Marketing Manager
• Collaborate with Marketing Manager, Web FX, Communications Specialist and other team members in the development and deployment of In-House Social Media postings, defining of investments in Boosting and Social Media PPC advertising.
• Other duties as assigned by Manager.

Supervisory Responsibilities:  Coach and develop design skills and hold employees accountable to a high level of efficiency, quality, and adherence to established marketing campaign processes and Cat GAF Standards. Additionally coach and develop skills in digital advertising and promotion to include but limited to Organic, PPC Strategies and other responsibilities as outlined in direct reports job descriptions.

Required Education and Experience:

• High School Diploma or GED
• College degree required.
• 3+ years Website/Digital/Social Media development

Physical Demands & Competencies:

• Standing, walking, talking, sitting, use of hands & hearing
• Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds.
• Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
• Safety & Product Knowledge
• Intermediate knowledge of Website development
• Advanced knowledge of marketing concepts
• Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
• Adobe Creative Suite/InDesign/Photoshop/Illustrator
• Video Production/Editing
• Google Ads
• Google Search Console
• Google Analytics
• Google Tag Manager
• HubSpot Certification
• Meta Ads
• WordPress
• Call Rail
• LinkedIn Ads
• Looker Studio
• AI/Automation

Travel Requirements:   

• 1-25%

Work Environment:

• Noise: Varies
• Indoor and Outdoor

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Corporate Functions